Brad Sugars started the ActionCOACH brand (formerly known as Action International) when he was in his early twenties. Today the company is internationally recognized as the leading global business coaching firm and one of the leading and most awarded franchises in the world.

Even from a very young age, Brad was an entrepreneur. He displayed a natural curiosity for how to work smarter and get measurable results and while still at university, Brad Sugars ran several small businesses.

Soon, Brad was asked to speak to business owners and executives, to share his tips and advice on marketing, sales, systemization and team building.

Brad’s approach was a refreshing change from other speakers and audiences were wowed and his seminars quickly grew in stature as the business- building event to see.

From there, business owners sought Brad out to consult them about their businesses. Soon, Brad realized that consulting was not the answer. He wanted the business owners to implement the strategies he taught – but time restraints meant that he could not service the demand.

It was then that Brad Sugars realized that the missing component between knowledge and implementation was coaching.

Brad Sugars started the company that would become ActionCOACH in Brisbane, Australia hiring and training business coaches to leverage his time while helping as many businesses as possible. After several years demand exceeded supply and he realized the only way to truly leverage his time and to provide coaching to as many businesses as possible was to franchise his concept.

Franchising not only afforded a pathway to international expansion, it also allowed his business coaches to own their very own business.

Today ActionCOACH operates in 32 countries and has more than 1,000 offices around the world. The franchise has received numerous awards including Fastest Growing Franchise, Franchisee Satisfaction, Best Overall Company and has been named the number one business coaching franchise in the world every year since 2004.

Today, Brad Sugars’ official title is Founder and Chairman and President of ActionCOACH and he and the company are taking “business re-education” to new, innovative and exciting levels.

Thanks to his vision and talent, Brad continues to guide ActionCOACH, its franchisees and its clients to ever greater achievement and success.