Sisters are doing it for themselves

Sisters are doing it for themselves

If the first few names that spring to mind when you think ‘innovative businesswomen’ are the Oprah Winfreys, Marissa Mayers and Martha Stewarts of the world, you obviously haven’t been keeping an eye on what’s happening closer to home.From big brand boardrooms to the...
The Why and How of Promotions

The Why and How of Promotions

In the 21st century, companies have discovered the secret that true business success comes from understanding the needs and desires of a specific target market. It takes both good identification of what people need AND promoting their product, service and business in...