As an entrepreneur, you're often told it's not about the money—until there is none. That's when you realise that while money isn't everything, it certainly becomes the only thing when it's missing. This stark reality is something I've come to understand intimately...
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Discover the Secrets to Building a Sustainable and Generational Business
As we emerge from the shadow of the pandemic, I find myself reflecting on the conversations I've had with entrepreneurs and business leaders who are striving to adapt and thrive in a world that has been irrevocably changed. The challenges are real, and yet, within...
The 6 P’s of Marketing
Have you rated your company against the 6 P’s of marketing? Do you know the significant influence this can have on your entire business? It goes far further into the organisation make up than just in the marketing department. What are the 6 P’s? Product Price Place...
5 Tips to Become A More Productive Person
Many of us are familiar with the Latin saying “Carpe diem”, which directly translates to “seize the day” and the implication behind this ancient text is to enjoy each day of our lives to the fullest, because our time on this Earth is limited. Most people think that...
If you fail to plan, you plan to fail
The beginning of a new year brings renewed energy, focus, and determination, especially if you have just returned from a relaxing and enjoyable year-end break. It is critical to set adequate time aside to plan for the year ahead before you get stuck into the daily...
Make your business resilient to economic downswings
Why some businesses thrive while others implode during economic downswings remains a puzzle to many entrepreneurs. Often, they mistakenly assume that all businesses must suffer through recessionary cycles. In reality, some companies are essentially recession-proof,...
3 Ways To Maximise Your Marketing
The lockdown of our economy has made Business Owners and Marketing Managers rethink the way marketing is done and how they can attract new customers. Many Small Business Owners have traditionally relied on word-of-mouth referrals, networking events, and have had to...
Should you develop your marketing strategy on the fly?
ActionCOACH Business Coaches follow the 10x10 marketing strategy approach when we coach our clients. This means you should always aim to have at least 10 marketing strategies running for your coaching business. In theory, each strategy should deliver 10% of the...
Are you too busy to address your company’s marketing?
For Business Owners time can be extremely hard to come by. You have orders to fill, products to manufacture, employees to manage, and emails to answer. For your business to grow, however, you cannot get away from the fact that you need to effectively market yourself...