Have you rated your company against the 6 P’s of marketing? Do you know the significant influence this can have on your entire business? It goes far further into the organisation make up than just in the marketing department. What are the 6 P’s? Product Price Place...
Many of us are familiar with the Latin saying “Carpe diem”, which directly translates to “seize the day” and the implication behind this ancient text is to enjoy each day of our lives to the fullest, because our time on this Earth is limited. Most people think that...
The beginning of a new year brings renewed energy, focus, and determination, especially if you have just returned from a relaxing and enjoyable year-end break. It is critical to set adequate time aside to plan for the year ahead before you get stuck into the daily...
Why some businesses thrive while others implode during economic downswings remains a puzzle to many entrepreneurs. Often, they mistakenly assume that all businesses must suffer through recessionary cycles. In reality, some companies are essentially recession-proof,...
The lockdown of our economy has made Business Owners and Marketing Managers rethink the way marketing is done and how they can attract new customers. Many Small Business Owners have traditionally relied on word-of-mouth referrals, networking events, and have had to...
ActionCOACH Business Coaches follow the 10x10 marketing strategy approach when we coach our clients. This means you should always aim to have at least 10 marketing strategies running for your coaching business. In theory, each strategy should deliver 10% of the...
For Business Owners time can be extremely hard to come by. You have orders to fill, products to manufacture, employees to manage, and emails to answer. For your business to grow, however, you cannot get away from the fact that you need to effectively market yourself...
John D Rockefeller, a man who commanded incredible amounts of money, once said: “Those who have leisure time to spend pursuing their passions and dreams experience the real wealth in life.” Knowing how to spend time is a more valuable skill than knowing how to make,...
As the year begins, businesses all over the world have renewed (or established) the goals that they are aiming to achieve. Whether you want to increase yearly profits by 20%, open a new location, hire an additional person, or even find a way to take more time off,...
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