Some salespeople have a tendency to think that giving a discount is the easiest, quickest way to make a sale. Of course, they may be right, but what about the profit they’re giving away? If a product has a profit margin of 30% and salespeople give a 10% discount to...
As an ActionCOACH Business Coach – I often meet business owners when they have come to an impasse, with their business. The conversation often starts with at least one of the following statements: “After so many years and so much effort, I thought I would have been...
It was great bidding 2021 farewell and here we are at the beginning of a new year full of dreams, expectations, and opportunities which we approach with a bit of a “nervous twitch” because the previous two years have been everything but a “walk in the park”. ...
The past year, 2021, has been an interesting ‘ride’… that is, depending on one’s perspective! For many, this year has been an uphill struggle to stay afloat with pressures on sales, cash flow, team morale and business in general. Some sectors that have been the most...
As we enter the last month of 2021, many of you may be asking – “Where has the year gone to?” We have certainly experienced a very interesting 18-24 months, where some have thrived, others have struggled and others are still wondering how to make sense of it all. ...
As we approach the end of the year, we will rush forward at full speed. With holiday turmoil and different tasks that should be finished before the year's end, who has the opportunity to suitably tie a ribbon around the last 9 months (and I am saying this as the...
With less than 60 days to go until the end of the year, there is no doubt the temptation to “give up” on this year and get into festive mode. Whilst this seems like an appealing option considering the tough 2021 that South Africans have had to endure, this would be a...
So often we don’t utilise one of the most persuasive selling components in our marketing materials – the words of our own clients. Many creative people have wonderful testimonials from clients, but never use them for fear that they are “bragging” or that it is “too...
It is no secret that “Word of Mouth”, or referral business, is one of the most effective ways to bring in new clients while simultaneously strengthening relationships with your existing customer base. But even though it is extremely powerful and virtually free (or at...
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