Selling is the lifeblood of any business, and mastering the art of selling is crucial for entrepreneurs, salespeople, and anyone who wants to succeed in business. Whether you are selling products or services, effective selling skills can make all the difference. In...
Some salespeople have a tendency to think that giving a discount is the easiest, quickest way to make a sale. Of course, they may be right, but what about the profit they’re giving away? If a product has a profit margin of 30% and salespeople give a 10% discount to...
It is that time of year again, you start thinking about your New Year’s resolutions, your goals for 2023, and reflect on your 2022 results. Some of us even do the New Year’s planning ahead, so that we can wrap our minds around our new goals and start to plan our...
As we approach the end of the year, we will rush forward at full speed. With holiday turmoil and different tasks that should be finished before the year's end, who has the opportunity to suitably tie a ribbon around the last 9 months (and I am saying this as the...
With less than 60 days to go until the end of the year, there is no doubt the temptation to “give up” on this year and get into festive mode. Whilst this seems like an appealing option considering the tough 2021 that South Africans have had to endure, this would be a...
So often we don’t utilise one of the most persuasive selling components in our marketing materials – the words of our own clients. Many creative people have wonderful testimonials from clients, but never use them for fear that they are “bragging” or that it is “too...
It is no secret that “Word of Mouth”, or referral business, is one of the most effective ways to bring in new clients while simultaneously strengthening relationships with your existing customer base. But even though it is extremely powerful and virtually free (or at...
So what exactly is a "Small Business Lone Ranger?" A "Small Business Lone Ranger" is a business owner who does all the work themselves. No matter how big or small the project, the Lone Ranger handles 100% of it. Either because they're afraid to let go of control or...
In a recent conference call, one of the delegates on the call described a scenario where a prospective client kept on asking the question: “ If I buy your product, what am I buying?” Often times, our response to this type of question is that the customer is just being...
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