Business Marketing Test

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1.) When it comes to generating new leads ...

We're great at it.

We're OK with it.

We need to find ways to improve.

We can't generate new leads to save our lives.

2.) Your marketing plan for your company ...

Is incredibly effective for us

Contains some strategies that need to be tweaked.

Isn't as effective or cost-effective as it could be.

Doesn't exist.

3.) Your marketing budget

Delivers new customers at a reasonable cost.

Seems way too expensive for our current needs.

Always seems wasted.

What's a marketing budget?

4.) When you spend money on media, how would you describe your results?

We get great results from every media platform we use.

We use a lot of old school media, but are afraid of online media.

We use a lot of online media, but are not sure it delivers new customers.

We don't really know because weve never tracked our results.

5.) What's your current conversion rate?

Awesome! Better than 50%.

Average. About 50%.

It is pretty low, maybe 2 or 3 out of 10.

What is a conversion rate?

6.) How do you test and measure your campaigns?

We have a complete campaign tracking system.

We sometimes measure our results, but not all the time.

If we remember, we'll track our results.

Huh?

7.) How high is the "Lifetime Value" of your customer base ?

It's very high, and we add value to it every chance we get.

It's not as high as we would like it to be.

We have some idea of what it is, but we also have a lot of products and services.

What's Lifetime Value?

8.) What type of online advertising do you use ?

We invest heavily in all types of online advertising and marketing.

Only a certain percentage of our spend is online.

We don't really understand online, but know its important to our business.

We're old school and don't do online.

9.) Do you have any programs to help compel former and even inactive customers to come back and buy from you again ?

We have great programs that work wonders for us!

Sometimes well go back and market to our old customers.

We're thinking about a program, but aren't sure how to move forward.

We think that's a really bad idea.

10.) How many joint venture or strategic alliance partner programs do you have in place to leverage your marketing efforts ?

We have several JV or strategic alliance programs that are successful.

We have thought about pursuing them, but aren't sure how they work.

We've been burned in the past and don't do them anymore.

We don't think those programs work for us.

11.) How often do you discount pricing to boost sales?

We always discount and can't survive without it!

Sometimes we have sales during the year.

We hardly ever discount anything.

We never do and fight to keep our prices high.

12.) What type of "frequent buyers program" or VIP customer service programs do you currently have in place ?

We have a great program in place that our competition copies.

We have a program, but don't promote it very well.

We would like to create a program, but don't know how to do it.

We don't think these programs would work for us.

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Business Marketing Test

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