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How to test your business idea

How to test your business idea

Many would-be entrepreneurs have not done their homework and base their business idea on what they think people should buy, rather than what people really want or actually do buy. Testing the market thoroughly could mean the difference between a good and a great...
The Why and How of Promotions

The Why and How of Promotions

In the 21st century, companies have discovered the secret that true business success comes from understanding the needs and desires of a specific target market. It takes both good identification of what people need AND promoting their product, service and business in...